Los Angeles Uses 2026 World Cup as Dress Rehearsal for 2028 Olympics

Executive Briefing

• Hosts eight World Cup men's soccer games, including two U.S. group-stage matches at SoFi Stadium starting June 12
• Spreads fan zones across Venice Beach, Union Station, Burbank, and Magic Johnson Park to showcase diverse neighborhoods
• Deploys 300 shuttles and keeps Metro fares at $1.75 per ride to stress-test transit ahead of the 'no car' Olympics
• Leverages lessons from recent Super Bowl, U.S. Open, and college football championship to refine large-event operations
• Host committee CEO says consistent expert teams across events ensure cumulative improvement toward 2028 Games